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CHICAGO TRIBUNE MEDIA GROUP

A range of work from my time as the Tribune's in-house creative director; focusing on brand and audience development campaigns for the group's powerhouse of local media brands.

Chicago Tribune: Text

BRAND CAMPAIGN:
INVESTIGATIVE JOURNALISM

Chicago Tribune: Text
Chicago Tribune: Work

REDEYE: WHAT'S THE WORD?

To promote the relaunch of RedeyeChicago.com - a digital media and lifestyle brand aimed at young, urban commuters, the key visuals for this campaign, which were heavily adapted for print, digital and outdoor/transit media, simply redefined common vocabulary to introduce a brand voice that would resonate with the target audience, and unmistakably distinguish RedEye from it's more buttoned-up sibling, the Chicago Tribune.

Chicago Tribune: Text
Chicago Tribune: Work

CHICAGO WEATHER CENTER LAUNCH

The Chicago Weather Center was a digital platform created through collaboration between the Chicago Tribune and WGN-TV.

Chicago Tribune: Text
Chicago Tribune: Work

EVENTS AND PROMOTIONS

An assortment of spots promoting various events, sponsorships and promotional activations.

Chicago Tribune: Text
Chicago Tribune: Pro Gallery
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